Signaling Theory, Cooking, and Click Fraud

I first heard about signaling theory earlier this year from Judith Donath, a professor at the MIT Media Lab, at a talk she gave based on the topic.

I’m in love with signaling theory, so much so that I included it in the second…

Is The Internet Dead?

A writer’s job is only half done when the manuscript is turned in. This much I learned in 2010 when the first edition of my book, Cooking for Geeks, came out. The other half of the job? Marketing and PR.